Home About Work Testimonials
IKEA UX Research Study hero
Back to Work 04

IKEA, UX Research Study

Industry Collaboration UX Research IKEA 2023

Conducted a comprehensive UX research study exploring how cultural behaviors and digital habits shape the adoption of platforms and super apps in India, and what opportunities this opens for IKEA's digital intervention strategy. The research identified how deeply embedded social and technological patterns could inform IKEA's product, service, and market entry design for the Indian context.

IKEA UX Study overview IKEA research framing IKEA cultural analysis IKEA market research IKEA digital habits study IKEA platform adoption IKEA super app analysis IKEA user insights IKEA opportunity mapping IKEA strategy recommendations IKEA design directions IKEA final synthesis
← Previous Project LayerLabs, Pre-Commitment Platform Next Project → Givemoji, Micro-Philanthropy

Good design is a conversation.
Let's start one.

Open to full-time roles, collaborations & consulting.

aakanksha.marulkar@gmail.com